TEKA vs Fresha: AI booking assistant vs salon marketplace

Fresha is widely marketed as 'free' salon software but monetizes through fees on new-client bookings, card processing, and marketing add-ons, plus a marketplace. TEKA is an AI assistant that books appointments through your own Instagram, Messenger, WhatsApp, and booking page, with transparent pricing: 2% per finished booking or 19 KM per worker per month.

FeatureTEKAFresha
Pricing transparencyFlat 2%/booking or 19 KM/worker/mo'Free' + new-client & processing fees
AI booking assistantYes — 24/7 on messaging channelsLimited
Marketplace exposureNo — own brand onlyYes — clients can be cross-marketed
Instagram / WhatsApp bookingYes — direct, automatedPartial
Free trial14 days, full accessVaries

How are TEKA and Fresha different?

Fresha offers free core software and earns revenue from fees on new-client bookings sourced through its marketplace, payment processing, and paid marketing tools. TEKA doesn't run a marketplace — it gives you an AI assistant on the channels you already own, so customers book with you directly and you keep the relationship.

What does each really cost?

TEKA costs 2% of each finished booking (invoiced weekly), or 19 KM per worker per month (190 KM per year, about two months free). Every plan includes a 14-day free trial and you can cancel anytime. With Fresha, the headline is 'free,' but real costs come from new-client booking fees, card-processing rates, and optional marketing spend. TEKA's pricing is a single, predictable line: a small percentage of completed bookings, or a flat monthly fee per worker.

Which fits an Instagram-driven salon?

If most of your bookings start as Instagram or WhatsApp messages, TEKA's AI answers and books them automatically, 24/7, in the customer's language. Fresha is strongest if you want to be listed in its marketplace and use its built-in payments stack.

Who should pick which?

Choose TEKA for transparent, usage-based pricing and an AI assistant on your own channels. Choose Fresha if you want an all-in-one marketplace + payments platform and accept fee-based monetization.

Last updated: June 23, 2026

TEKA vs Fresha: AI booking assistant vs salon marketplace | TEKA